July 6th, 2016
Without a hint Please do not consider this heading straight too. Discussed in the article goes on "jeans" or custom-made articles, and compiling innocuous at first glance, press releases, can be the spark in a barrel of gunpowder with inscription "Effective Advertising". Yes, it's not a typo – press releases today, one can take seriously the ad text. They do not just sell products and services to consumers, and information – journalists. Official site: Center for Environmental Health. Representatives of the media act As the target audience, which should hit the relevance set out in the press release of information (and, honestly, and sometimes regular news reason to run like a new project, production line plastic bags and then, as far as fantasy).
A result of "sales" are specific to the publication of authoritative websites, in print and electronic media. In the fields of the preparation of press releases I have already touched on in one of his article "Personal opinion on press releases." Then the recommendations were limited to three items: Make an interesting title, to provide more information about the event, including the background (a variety of additional information on the topic); Write simple and accessible language. An example of good press releases, filled with information on the subject, can serve as a press release about the partnership online agency Medialend.ru and rbc Media or press releases "Ensey Holding" (links to documents at the bottom of the page). Unfortunately, in today's world, where any mention of a news article or seen as advertising, at least – as "an obvious public relations" – to force journalists to write even about interesting events, which occurred in a small or medium company, it becomes increasingly difficult.
July 5th, 2016
The foam noodle is suitable for Aqua gym Aqua gym is the sport which is suitable in particular for older people. An important tool for this is the pool noodle. Coordination and balance on the best training leave with her. The sports in the water protects the joints and trains the whole body. The Internet health portal imedo.de recommends above all seniors to water aerobics. Movement in the water can be a beneficial effect on muscles and joints. Because at the gym in the wet element can be gently exercise different parts of the body.
For the exercises in the pool are still somewhat more varied designed, you can take different sports equipment to help. A particularly versatile among them, the so-called pool noodle is also Aqua noodle, called. Using their power, General stamina and sense of balance training “, explains the sports scientist Cornelia Glatz, co-author of the book lifetime aqua fitness”. The foam noodle is suitable for the flexible water gymnastics, about one and a half meters long Rod is not only a popular game utensil flexible foam. The equipment is inexpensive, versatile and encourage not only children, to exercise in the water, says Glatz. Although mainly women for aqua fitness viewed the pool noodle to own but also excellent in the elderly coordination, to support in particular the balance. The advantage of water aerobics is that it is always a workout for the entire body”, emphasizes the sports scientist.
And this is interesting also for men. Because the foam noodle is light as a feather, she developed a strong boost, which can be used for numerous exercises under water. A type of weight training in the water serves to strengthen arms and torso for example. The noodle is caught with the hands at both ends and quickly pushed under the water surface. Then is there after the lift slowly. Here you can jog with the legs”, says Glatz. Strengthen leg muscles with water aerobics with a similar Movement training can train himself thus also the leg muscles. While you stand on one leg in shallow water, the other will stretch forward and placed above the heel on the floating noodle. Then pressing the floating leg under water in the direction of the leg of stand”, explains Glatz. This movement will reviewed then about one and a half minutes. As with all other exercises it not arrive but also here on the speed, the sports scientist stressed. Water aerobics is accuracy rather than speed to train effectively in the water, you should take not the tempo from movements on land as a measure. The precision of the movements is more important than the speed”, says Glatz. Here lauere one of the most common sources of error in water aerobics. Music sound could motivate training in addition, but should provide the speed of the exercises. Especially for beginners must be not to affect by the beat of the music sure to”, emphasizes the water sports expert. When selecting appropriate courses you can make sure according to Glatz, that coaches have an appropriate additional qualification to the health-saving instruction of aqua fitness, as it is available from Schwimmverbanden. Otherwise stand but”the fun factor in the foreground. Also, inform the swimming the imedo health news, because swimming is healthy – but only with the proper technique.