Probably the only lazy did not write on the topic of advertising. How to properly advertise on any 'sensitive points' in the brain of the target audience to act, what tools to utilize the (Lobotomy, of course, excluded). More info: Gunnar Peterson. But, much to the dismay of those who sell manufactured goods in the segment 'business to business', practical advice on a specific topic found in articles like this is unlikely. So specific region b2b, that those ads 'attempts', which is very often used to promote the goods of mass demand, they just move to this area, will not bring expected results. As a specialist in Industrial Advertising (more than five years in a managerial position at a major advertiser Russian plant) can rightfully say that with the right mix of marketing tools, you can achieve the desired effect. That same for the tools I mean? First and foremost I want to note that in promoting industrial goods primary role is direct sales. Yes, yes It is a personal sales, communication between man and man, and in as support and reinforcement are the traditional instruments: atl advertising, public relations, exhibitions, internet, sampling, etc., attributable to the BTL-advertising. Therefore, the competent organization of sales, the availability of highly skilled professionals , marketers, and understanding of literate leaders of such units – the primary problem for managers.
Because no millions of advertising budgets will not save you from failure, if there is no one perfect sell. If a short list that what makes sense to spend your money (advertising dollars), then I'd identified the following priority areas: – Internet (Own "live", a unique content rich site with a user-friendly interface; literate online advertising) – the exhibition (as the large central branch, and regional) – high quality printing (catalogs, brochures, leaflets, books and albums) – sampling (distribution of samples as possible) – Incentive Marketing (affiliate network marketing) – workshops, consultations and presentations. More detailed advice can be obtained by visiting my website. Annalinden.ru, and entering via the feedback form their questions.