StartUp bringing the production back to Germany Christian Lindner, General Secretary of the FDP, visits the Remscheid sporting goods manufacturer HUDORA and informed on April 29, 2010 about HooGoo the customization StartUp of the family business. “With HooGoo we get back for the first time parts of the production after decades of cooperation with far East after Germany”, notes Dr. Maximillian Dornseif, Managing Director of HUDORA and founder of HooGoo. “We ennoble sporting goods individually according to the wishes of our customers. So individual pieces at mass-production prices. “.” The classic country of manufacture in China is in upbeat mood. Not only the transport of far East to Germany is increasingly problematic, also labour will be not more fully available in China in the future.

These changes necessitate a timely referral to new ways. HUDORA is instructed to remain flexible and to adapt to the local as drivers of innovation. Not only a new audience is addressed with HooGoo, but also thinking about alternative ways of production. Since March 16, 2010 you can personalize the running Board of an aluminum Scooter on the Internet at. In time the product range for the World Cup 2010 is expanded in may a foosball table, where you can assemble the outsides with your own pictures or graphics. More products and online features, such as a ranking and shop-in-shop function, are underway. Jutta Westphal, the product manager of HooGoo, do this: “the development of HooGoo is a continuous process.

It’s exciting, what you can learn from the dialogue with the customer. “. On Thursday April 29, 2010 FDP, will be Secretary-General Lindner even make an image by HooGoo. He will talk with the StartUp founders and the HUDORA management over the future of the medium-sized industry and the possibilities of cooperation in different branches of industry.