The leaders of churches disagreed with the colorful use of artifice. They are Jernimo told of evident form the reprovao of the act of maquiar itself, seen as force of the evil and the impurity. ' ' What it makes this thing prpura and white in the face of a Christian woman, stirring of youth, fomentadores of the luxury and symbols of an impure soul? ' ' In accordance with Zuanetti (2000) in the Average Age (centuries XIII and XIV), the fashion was to have the pale appearance. So that this happened, the women prevented exposition to the sun or used after and white folders on the face. Many until had died for the use of a toxic substance with the name of alvaiade. Read additional details here: Anna Wintour.
The colors were used in accordance with the social classroom: the red and the rose were the colors chosen for the prostitutes. The maquiagem was condemned for the Church Catholic. But although the radical position of the church and the rigid customs, with the scientific developments the act to paint the lips turned fashion at that time, how much the colored pomadas ones had been accessible and safe. The concern with the hygiene was left of side, ironically what it helped for the growth of the use of the maquiagem and the perfumes. With the Renaissance, Zuanetti (2000) affirms that the pale face continued as standard of beauty in centuries XV and XVI. Men and women hid its imperfections of the skin under of some white painting layers. The dust of kaolin, plaster or rice empoava the faces and the hair of the aristocracy. France if became the paradise of cosmetics, while England placed them without disuse. According to Zuanetti (2000) in the Modern Age the exageros had fallen of fashion and the natural face came back to be the model of beauty in the Modern Age.