Diversification of styles – was “Bling” rap and popular international drinks of “crunk style”, very famous at the beginning of the century thanks to Lil ‘Jon. After the commercial decline suffered by the representatives of both coasts because of these deaths (damaging the image of movement), hip hop was heavily diversified into zones. One of the most important subgenera was the Southern Rap, who came from the hand of Outkast (ATLiens) and Goodie Mob (Soul Food), based in Atlanta. The sound, highly influenced by the Miami bass and the G Funk, is marked by rhythms “Bouncing”, known as Southern bounce. Rapper Master P started his own label in New Orleans, No Limit Records, managing a staff of artists get a good level, and influences along the lines outlined above. The Cash Money, also of Louisiana, reached a successful career as a group (Hot Boys) and a label (Cash Money Records), Bounce with a very particular sound very Southern. Other scenes such as St.Louis, Chicago, Washington DC, Detroit (ghettotech) among others, began to hone a sound regional custom. Subgenera were also developed in the Southern Rap, for example, crunk, which is the fruit of Miami Bass and more direct from New Orleans Bounce. The sound was made famous in 1994 and has continued to this day thanks to artists like Lil ‘Jon The East Side Boyz, Three 6 Mafia and White Dawg. The sound is characterized by low heavy heavy also with lyrics in a fast time. In this decade Rapcore (fusion of hip hop, heavy metal) also had its share of commercial success. Rage Against the Machine, Linkin Park and Limp Bizkit were the most popular rapcore bands. In 2000, Nelly (Country Grammar), a member of St. Lunatics (St. Louis), led the recognition of the Midwestern (Midwest) within the Hip hop. Cities such as Chicago or Detroit drag left over by the influence of the East Coast, while St. Louis and Cincinnati threw south.While some white rappers like the Beastie Boys (Paul’s Boutique), House of Pain (Fine Malt Lyrics) Vanilla Ice (To the Extreme) and 3rd Bass (The Cactus Album) had success with the general public, none acquired the levels protected by Dr. Dre, a rapper come from Detroit named Eminem, who surprisingly won in style with The Slim Shady LP, released in 1999 and which became triple platinum. Globally known as one of the few white rappers who have been successful in the industry and also one of the most criticized. And what stands out is controversial as many of his letters, which critics say is homophobic, misogynistic and excessively violent. In early 1980, Hip hop culture began to spread worldwide. In the late 90s, hip hop had reached all corners and more regularly broke local rappers.The main elements of Hip hop became even fused in several places, with numerous styles including ragga, cumbia and samba. The mbalax, a Senegalese rhythm, became one component of gender while in the UK and Belgium, electronics and hip hop were emerging from the hand very well, in Britain, the Drum n ‘Bass and called trip hop and atmospheric slower latter. Gradually unfolded in Greece, Spain or Cuba. In Oceania, New Zealand hip hop began in the late ’80s, when Maori performers like Upper Hutt Posse and Dalvanius Prime began recording. Thanks to the rich history that includes the bay from Oakland, and Los Angeles with her Filipino-American communities, Pinoy Rap emerged in the early 80s. Some of the hits of the subgenus were Na Onseng Dyords Delight Javier and Vincent Nunal Dafalong. Its pioneers were artists like Francis Magalona, Michael V., Rap Asia, MC Lara and Lady Diane.In other Asian countries like Malaysia and Japan also began to develop rap, mainly the Underground, where the rappers started to find support and audience through a style called J-rap that erupted in the mid-1990s. Among others, these include Rip Slyme, Seiko Ito, Chika Haruo, Tinnie Punx and Takagi Kan. Latinos have played an important role in the early development of Hip hop, scattering style many parts of Latin America. In Mexico, popular hip hop began with productions such as “How are you ugly” Speed Fire and the success of Calo in the early 90s, who were actually a product with a sound ‘dance’ more similar to C C Music Factory. In 1996 are released Control Machete, originating in Monterrey, Cypres Hill in that year he recorded an album entirely in Spanish success, Tha Mexakinz originating in Los Angeles, VLP, Caballeros del Plan G Gomez Palacio (Durango), among others .