The reason for some purchases is fear.Take advantage of this inclination is visibly less noble than trying to sell for other reasons.The maximum level of the ignoble is creating new fears to sell new products.And if there is something still more ignoble in that maximum level, is to generate fear with arguments that only believe the idiots, the incapable of stopping to think a second about what they hear.At this highest level of the ignoble are current ads on Spanish television of yogurts for not losing the defenses to cold, to keep our children from growing weak in its early years, to be able to work without any problems all day, to go to the bathroom, etc.In addition to disrespect viewers assuming that they are such idiots (and spilling them allusions to asquerosidades when they may be eating), these campaigns have an impact on education, or maleducacion, of the whole society.If a television message broadcasts ideology religious, philosophical, social or political, many put the cry in the sky denouncing manipulation attempts or brain washes; But if they conceive the human being as a stomach with a brain destined to take care of it and propose you live by resorting to certain products for sleep, go to the bathroom, or just not getting sick, no one protests or believes that us something detrimental, when it is a direct attack on our human condition and threat to vilify her.We can say we as human beings giving us account of what is at stake in these messages, by refusing to buy what we are offered with ignoble resources and discovering so we are happier than those ladies who annoy when riding in a car with air conditioning and believe threatened its regular bowel because it is Christmas, or because they are on vacation.