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Monthly Archives: November 2016

Health Products

November 21st, 2016

Drug advertising in the Web 2.0 – what it is at who today advertising want to present themselves on the Internet are to note Google AdWords, which barely passes on the circuit of Google ads (Google AdWords). This also applies to suppliers of health products such as medicines, medical devices, cosmetics, biocides and food. In the strictly regulated healthcare is the use of Google ads but not without risk. A supplier of medicines to recently got this feeling. “This campaigned for a drug with a Google ad, the link with the word neck pain” which distributed medicines was called by him and in addition the note here, you will find tips and help to relieve neck pain and cold “, stating the website took place. A competition Association bother on this indicator, because it contained not the medicines specifications required for duty, arising from the Heilmittelwerbegesetz (HWG). The District Court of Mannheim followed the competition Association.

So each must the Court considers The mandatory information according to 4, HWG contain advertising for medicines. This also applies to Google ads. The medium of the Internet requires according to the judges as such not, to exclude it from the requirements of section 4 HWG. Relevant, not the special scheme for audiovisual media was HWG after the text with the obligatory television against a neutral background to render readable and at the same time to speak is also in 4 paragraph 5. This derogation applies namely Internet advertising only if will shown after kind of a video clip in moving images does not, however, even if you will be presenting in the images and texts.

Also on the additional exemption in 4 par. 6 HWG could the company not rely. According to this rule there is no need of mandatory, unless there is a so-called reminder advertising. This is where exclusively with the designation of a medicinal product or in addition with the name, the company, the brand of the pharmaceutical company or referring to the active ingredient will. Additional information lead but out the scope, if a content that is relevant in medical terms. “” These preconditions are fulfilled according to the Court in the present case, because the advertising sore throat “and colds” when applications contained what was medically relevant without further ADO. As a result there is thus for the placement of advertisements for medicines indicating the mandatory, if not a reminder advertising is. Also for other products such as cosmetic products, medical devices and biocidal products, caution is advised. The same applies for cosmetic procedures such as fat treatments Wrinkels etc., With the display a concrete promise of action can be connected, what must scientifically demonstrate. Caution is also advised if one already has been warned off as companies and issued a cease and desist. May notice a new Google ad in the forbearance, which can result in a penalty. Biocidal products also make sure that there certain mandatory information must be made. Also here is the question whether these notes already directly must appear in the Google ad or whether a link is sufficient. Nothing is to consider the General brand and trademark issue when foreign and company insignia used AdWords or appear in the ads. To do this, there are a number of current court decisions. All in all should precede a careful assessment to each Google ad. Otherwise unpleasant disputes threaten competition associations and competitors.

The Oil

November 11th, 2016

Age of custom left the house taciturnamente as it. Nothing for it seemed equal what he had always been. The sky, the small garden, the sounds, the aromas Who only could observe of front, could notice to it to it for the brightness of the look, that for backwards of that semblante, already did not exist that figure germinated in the past for the past Observing everything to its redor, after to only transfer long and interminable minute, notices it to it lack of clothes He was naked! was glad for being naked! bailou obtains exactly saw that nobody better that it, could follow to it in this naked dance; in this infinite hall Suddenly! Something extraordinary happens. It notices now that, can control each cell, each atom of its cup. It feels that it can control all its impulses and emotions Fantastic! It cries out guturalmente for itself exactly, as if until then he was deaf its proper words Dumb before its introspective silence He saw that until then he lived inside dead of itself. Without no resistance atom-cellular, slowly it threads the hand in its chest, and, what it brings of inside of its thorax, nothing more age that its proper heart It looked at for frightened it.

Of where it could have come as much crust? It was the point to have a cardiac attack without knowing until then. Calmly, mazelas of the past starts to clean the heart of all; giving a new brightness, new nuance to it. A new possibility After to certify itself to have the heart functioning in the rhythm of its new to be, starts to concentrate itself in its spirit. of its mouth slowly leaves its soul Also impregnated mildew of the past That it with very well-taken care of; it leads to dry under a new sun Under a new sky On a new to be It contents for seeing that still it had as to revert the effect of the mildew that, is of impregnated time. It smiles! Which crosses the wall of the house a ghost.

When if of the account, already this in the bathroom It does not defecate, Not piss, does not bathe itself, does not shave itself, not brush, not if masturba But he makes what never he made, and, as never made it! He does not know fazedor to it. It goes to the room. It does not seat in the sofa, it does not ascend to a fireplace, it does not bind the sound, nor so little the TV. But it thinks what never it thought; e, as it never thought! Nothing more it wanted to think, not to be, about that where never it had thought to think. It thought It is lain down as never it was lain down before glimpsed the future, having in itself, the certainty that from that transmutao, it would start to dream Nobody more would think for it! Nobody more would speak for it! Nobody more would be it. But he himself all a new world now disclosed it its redor It laughs! sleeps the sleep of the independent ones!

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