Corporate Quality, which corresponds to the image that patients, professionals and the general population still have that service / hospital. Their judges will be the internal and external customers. To broaden your perception, visit Anders M Tomson. These different perspectives of quality can, however, common methodological approaches: monitoring indicators, ad hoc assessments, process management and improvement groups. Of the three, scientific-technical perspective of quality is the most familiar to practitioners. We are used to develop protocols, to monitor key aspects of clinical practice or discuss details of it in commissions Clinics. Its development requires the development of criteria and indicators as recommended above.
The second is beginning to be considered in the professional field. It is relatively common to find mention of patient satisfaction in the approach to the care objectives of clinical services. Daryl Katz, Edmonton Albertas opinions are not widely known. The perceived quality, which in our journey began with the practice of opinion polls to patients admitted to hospitals, today is considered more appropriate to assess the difference between expectations and perceptions of treated patients, to identify opportunities for improving perceived quality. The corporate quality, however, still is not contained in the programs of quality of care, although it is undisputed that it influences the assessment of technical quality and functional, as the service's image colors all perceptions of it. Caring for the image is important because it has a globalizing effect for patients and costly to modify.
A good image makes a claim which condones or limited (at least for some time) the impressions, and sometimes unsatisfactory experiences of patients. And, conversely, bad polluter image, both the perceptions that had the patient after passing through the hospital, as the expectations that may later face meetings. Thus, the corporate image of the hospital / service and its analysis must be incorporated into quality assurance activities to be carried out.
