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First decades

March 10th, 2010

A cover of Life published in 1911. Life was born on January 4, 1883 in an art studio located at 1155 Broadway, New York. The founding publisher was John Ames Mitchell, illustrator of 37 years, who used a net worth of 10,000 to launch the weekly magazine. Mitchell created the first sign of Life with cupids and pets, he drew a gentleman then hoisting his spear into the back of a demon escaping. Mitchell was ahead of its time with a revolutionary printing process using zinc plates, which improved the reproduction of their artwork and crafts. This advantage was helped because Life competition to best-selling humor magazines at the time, such as The Judge and Puck, which were already established and were successful. Edward Sandford Martin was the first literary or of Life, the recent graduate of Harvard was the founder of “Harvard Lampoon” (The Harvard lampoon).The slogan of the first ion of Life was “When Life is hope” (While there’s Life, there’s hope). The magazine was a success and soon attracted the largest contributors to the printing industry and journalism. One of the most important was Charles Dana Gibson. Three years after the magazine was founded, the Massachusetts native sold his first contribution to Life at 4 a dog outside his kennel howling at the moon. Known as a publisher who was also an artist, Gibson was built in the early days of Life with other popular illustrators like Palmer Cox (creator of Brownie (elf)), AB Frost, Oliver Herford, and EW Kemble. Life attract an incredible team also literary: John Kendrick Bangs, James Whitcomb Riley, and Brander Matthews wrote in the journal until the end of the century. Likewise, Life also had its dark side. Mitchell repeatedly been accused of antisemitism.When the magazine criticized the theatrical team of Klaw Erlanger for the terrible fire at the Iroquois Theater in Chicago in 1903, was followed by the national shock. The drama critic of Life, James Stetson Metcalfe, was denied to enter the 47 theaters in Manhattan called the Union controlled by the Theater (Theatrical Syndicate). The magazine struck back with terrible grotesque caricatures of Jews with big noses. Life became a place where new talent is discovered, this was particularly for illustrators. In 1908, Robert Ripley published his first cartoon in Life, 20 years before his famous Though You Might Not Believe! (Believe It or Not!). The first cover of Life made by Norman Rockwell, ‘Tain’t You, “was published on 10 May 1917. Rockwell’s paintings appeared on the cover of Life 28 times between 1917 and 1924. Rea Irvin, the first art director of The New Yorker and creator of Eustace Tilley, began by drawing covers for Life.At the time the images were more appearance in Life, Charles Dana Gibson became a reality, his most celebrated figure. His creation, the Gibson girl (Gibson Girl), was tall and regal. After their first appearances in Life in the 1890s, the Gibson girl became the female ideal of the nation. The Gibson girl was a feeling within the publication and earned a place in fashion history. This version of Life talked politics and international affairs, and published some orials with a fierce pro-Americanism. Mitchell and Gibson were angered when Germany attacked Belgium, in 1914 they led a campaign for the United States entered the war. The seven years that Mitchell was in Paris art schools were partially to the French was not a part of impartial coverage of the war. Gibson drew the Kaiser as a bloodthirsty villain, Uncle Sam insulting, insulting disabled soldiers, and even shooting Red Cross nurses.Mitchell spent a little more after seeing the results of the crusade of Life, with a declaration of war by the United States in 1917. With the death of Mitchell in 1918, Gibson bought the magazine at 1 million. But the world was a different place for the publication of Gibson. It was no longer the 1900s where the prevailing family lifestyle and Gibson girl dresses were all the rage. The First World War brought great changes to the readership of magazines. The line of Life, full of fun, clean and humor gave way to a new variety: raw, sexual and cynical. Life changed in the kiosks to compete with rivals free. Home 1922, entitled “The Flapper” by FX Leyendecker. In 1920, Gibson called the ex-team member of Vanity Fair, Robert E. Sherwood, to be or. Being a veteran of World War I and member of the Algonquin Round Table (Algonquin Round Table), Sherwood tried to inject sophisticated humor in the pages of Life.

AQUA CAR WASH

No One’s Car Needs to Stay Dirty