The strategy most used by businesses over the Internet is e-mail marketing, due to its low cost, simplicity of realization and its main feature which is its efficiency. Many times we have everything to start our marketing campaigns and do not know where begin, therefore, us block. Here I’m going to give a few simple steps to follow to break that blockade and so that you can quickly begin your e-mail marketing campaigns. That is the Assembly of a strategic e-mail marketing system? The first thing is to determine the goals of your campaign. If you have additional questions, you may want to visit Gunnar Peterson. For example some points to follow can be: capture the attention of subscribers providing valuable items. Retain them and will become our faithful followers. Promote our products and services. Offer them support seminars to increase their reliability.
How is it done or this strategy is developed? To develop a system of e-mail marketing, keep in mind these 10 steps to follow: recruit some automated, for example autoresponder system I recommend Aweber. Develop a capture page or landing page, which will tempt the visitor to subscribe to the form. Create a form according to your web site, strategically located. Determine what type of mail’re sending you to your subscribers. (plain text or HTML). I recommend you combine both, writes a text within the HTML codes, so you can customize the links to your site.
You have to decide the frequency of your postal mailings. Configure and customize your e-mail. You need that your email contains a name by which you identify to you quickly. Include a contact email, if they have any questions to you. Prove that the sending and receiving your email operate. It also tests that the links are working and that they are derived to the right place. Analyze the effectiveness of your campaigns, operation of your website of prospecting, opening your e-mail, conversions, etc. You qualify your prospect and segment your list by specific interest. From now on I suggest you analyze these points and begin to apply all This items, and you will see how all your e-mail marketing campaign will begin to optimize. I recommend that you not stay with only what they read and take immediate action!