Large format advertising the Cologne gay scene is for the project inconnect around the Rudolfplatz. Everything located here: lounges, bars pubs. Each operator there doing his own thing in principle but nevertheless is also a family thought with each other. Therefore, the commercial operator to a community project have teamed up the inconnect bermuda-triangle. To demonstrate this independence and concurrent solidarity owner of three bars in this neighborhood, Dieter Hennes wanted to give his ex corner a new appearance. He ordered the large format advertising in the EasyShare display GmbH in Hanover.

On this there are colorful, partly related, partly to see only the pieces of the puzzle which inconnect embody the project. Cologne is the city with one of the largest gay communities in Germany. There is an enormous cultural and recreational facilities for the approximately 100,000 gay and lesbian Cologne. Also the Bermuda is, triangle with its bars and pubs of the gay scene. In the week and on the weekend inter alia in the Mumu, the Schampanja and the three bars Ixbar, Excile ex corner from Dieter Hennes flirted, celebrated and danced. Happy hour specials, live DJs or themed parties offer commercial operators partially.

You want it but not outdo, but rather bring the ideal party mix in the quarter. On new year’s Eve 2012, therefore, there was a party bus, which brought the Barhopper by a station / bar to the next. Commercial operators agree that their community project inconnect, is a good thing. You want to but not only with each other unite but also with other commercial operators and companies around the Rudolfplatz. DieZielsetzung is not the isolation of the community of interests related to the scene, but the exact opposite of inconnect. inconnect aims for the close interaction of the commercial operators and the integration of the community as well as the commitment to this area with all its colourful variety. To make clear the project for each Dieter Hennes has the houses wall of the former corner for large format advertising released. The logo of inconnect with its many puzzle pieces should be to see large on the wall of the House. The puzzle pieces are each other on one color of the Rainbow, symbol of homosexuals and the individuality of each individual but also for the connection. Therefore, Dieter Hennes arose in the network and was looking for a printing company, 1940 x 650 cm could make his large format advertising with the masses. The price comparison brought him to the EasyShare display GmbH from Hanover. Additional information is available at Gunnar Peterson. Here, Dieter Hennes ordered his large format advertising and was very pleased with the settlement, as well as the friendliness of the staff. He was pleasantly surprised that it was delivered rather than originally announced. Now de large surface advertising to the corner of the ex has made are already some and its positive criticism. EasyShare display GmbH wishes Dieter Hennes and all the other inconnect having much success with their project and hopes that the large format advertising with its puzzle pieces still some passers-by but also encourages local entrepreneurs to stand still remain and share.

Case study from the book “Brand in motion” when people think of brands in connection with movement, associate the most to sports or car brands. Germany enthusiasts in the car should be this well known German car brands. That cars and car brands close inside the conceptual associative network movement, is probably due to the product promise of cars, which is the movement itself: the basic benefits of cars is getting around. How fast, safe or comfortable this movement takes place, and falls into the area of the advanced, real product benefits. Whether this gives rise to a special fun or the brand has a high prestige value, falls within the scope of the intangible product added value. The medium that can best transport movement, is the film. His dynamic moving images can, pretend movement especially in combination with the auditory component, the senses of the recipient like no other medium. So it makes sense to analyze car brand in the film, so automobile commercials as an introduction to this in the scope of this book to here nor abstract topic brand and movement.

Another reason to consider this moving product in the animated medium, is the market relevance of auto advertising. Large automakers such as Volkswagen and Renault invest annually hundreds of millions in advertising, and advertising spending per vehicle are in Germany between several hundred to several thousand euros. 1 therefore professional and targeted companies or specialized agencies, classic gangrenous elements insert differentiated positioning in this market segment, which is characterized by an extreme competition and advertising pressure with an appropriate quality print. According to Carsten Baumgarth name, logo and typography, characters, slogan/jingle/wording, design, as well as key frames are considered classic branding elements in this case study. 2 more familiar branding elements represent, for example, color, photo style, imagery (corporate imagery), architecture, staff uniforms (corporate clothing), and fragrance.