Event agencies organize live events for companies In the last years the declining brand loyalty as a new challenge for companies has been identified. This trend is mainly due to the entry of strong trademarks and international competitors, what event agencies has helped to a significant upswing. Earlier, a relatively minor role in the communication mix was written to live events, they have gained in importance in the enormously in recent years. They allow companies in collaboration with specialized event targeted productions emotional brand agencies to convey product and company messages. Live communication is to develop emotional worlds and the long-term loyalty of consumers through a combination of acoustic, Visual, and tactile stimuli paired with the transport of living messages. Whether in small or in large part, whether simple or complex, are the most successful events unique concepts underlying.

The following are the Central rules of live communication lists and explains. The first step within the framework of the live communication planning is the definition of the communication objective, which is to be achieved with the help of the events. The company must work out a clear definition of the communication objective in collaboration with an event agency and make sure to lose sight of this goal. This followed the creation of a substantive framework based on the idea from concept creation, so. To be successful, event agencies must sure that these profound concepts of communication be accompanied by a professional project management, and include something new and unique.

In the context of the subsequent implementation are most notably the experience, character and uniqueness of the implementation of central importance. Even though this is often connected with high contact costs, it represents the most effective way of the placement of brand personality and brand identity. Especially a multisensory speech events can contribute to the success. According to experts, are less than 10% of all events conceptual multi-sensorial aligned, causing enormous potential is given away. Event agencies and companies must understand that the inclusion of as many senses can significantly enhance the impact of the Embassy and represent an important differentiation factor. It is also particularly important to insert the Live Communications as an equal in the marketing mix of companies and be coordinated with other communication tools, such as TV advertising and sales promotion. Only companies who understand events as operational and strategic field within the communication policy, can have success in the long term with them. The target group of such events can be both internally and externally. Companies must understand it to bind also employees, suppliers and other direct business partners through the use of live events in themselves. Summary, is to say that a consistent corporate message across all marketing instruments the credibility, market presence and uniqueness of companies significantly strengthened.